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Here are 33 marketing terms that we are still useful to know. It’s always helpful to have a list like that handy so as to brush up on your basics.

marketing terms
marketing terms

Social media marketing:

a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Mobile marketing:

the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.


the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Internet marketing:

or online marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Content marketing:

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Marketing strategy:

An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.

Google Analytics:

it is a popular freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

Email marketing:

the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Viral marketing:

a method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet.

Mobile advertising:

a method of advertising that appears on mobile devices such as smartphones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in the mobile website, in downloaded apps or in mobile games.


(Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWordsprogram enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Inbound marketing:

a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.

Blog marketing:

any process that publicizes or advertises a website, business, brand or service via the medium of blogs.

Search engine marketing:

(SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Marketing automation:

the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Customer engagement:

a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline.

Social marketing:

seeks to develop and integrate marketing concepts with other approaches, to influence behaviors that benefit individuals and communities for the greater social good.

Influencer marketing:

Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Direct marketing:

The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.

Link building:

refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).

Affiliate marketing:

a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

A/B testing:

(sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

Pay per click:

A company can employ this business model whereby an advertisement is placed on a website. PPC pays a sum of money to the host website when a user clicks on to the advertisement.

Social commerce:

Social Commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

Content strategy:

A content strategy is a plan to produce content designed to invoke an expected response from consumers.

Web analytics:

Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It is not just a process for measuring web traffic; Web analytics can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Target market:

A target market refers to a particular group of consumers at which a product or service is aimed.

Conversion rate:

The percentage of visitors who take the desired action.

Lead generation:

refers to a process of attracting and converting strangers and prospects into leads.

Ad exchange:

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. The bidding process determines prices for the inventory.

Network marketing:

Network marketing is one way a business can use direct selling method. This involves by training independent agents who distribute goods and services. Agents build and manage their own sales force by recruiting and training other agents. The agent earns a commission on his/her own sales revenue, and that of the sales-force recruited by him/her (and his or her recruits – called downline).

Digital advertising:

 A form of advertising whereby businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

Evangelism marketing:

If you are doing inbound marketing, you may consider this an advanced form of word-of-mouth marketing. Companies develop customers that believe strongly in a particular product that they freely try to convince others to make a purchase. The customers become voluntary advocates, actively spreading the word on behalf of the company.

Video marketing:

Using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos., explainer videos, corporate training videos, viral (entertainment) videos – the list goes on.


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