A website is the first big step for any small business or startup because it unlocks the ability to tap into the global market. There are so many essentials that you must know before creating your own website. Having the crucial pages, having good design, a memorable message and story, functions, and so on. I choose to focus on a recurring topic: the essential things to have so that the website maximises your budget.

Budget

Getting the best out of any budget is essential. The question of how to get the maximise a budget comes up very often when I am dealing with other small business owners or start-up teams.

Big picture

This is what I always tell them: Your website is only one component of your larger marketing strategy and the most important thing is for your website to be found by the right people. If you have too many different target segments who have different web browsing habits and preferences, then that means you have advertise your website on many more places, and to structure your website’s content in different ways (perhaps using more sub-pages – which is going to cost you more because you have to invest in promoting, deploying your content (like articles) onto various websites and paying for specific keywords in your Google PPC advertising campaigns. Therefore, defining a reasonable number of target segments should be the first thing you should consider before considering the scope of your website or getting a web designer begin work.

When Working with a Realistic Budget

Here’s how you can establish your brand even when you don’t 1 billion dollars to fund your marketing and advertising.

Create your website from the perspective of the user. Your website should only talk about your user, the person who will use your product or service.

Rule of thumb:
Less marketing budget or resources (time) = fewer target segments.

Grab the Low Hanging Fruits

You really have to narrow down the scope of your audience here. It is necessary to identify the segment that is most accessible and likely to convert into paying customers.

Once you have your target segments figured out, build a persona for the average target consumer for each segment. Think about what are the questions that are going through their heads when looking for your product or service.

• Is your product right for them? 
• Are they concerned about the warranty period, after-sales support, return policy? Do you convey that information clearly?

Think about what criteria they may have when they are comparing you with your competitors.

• Are you giving enough assurance when it comes to previous customer’s testimonials and experience?
• Are you telling them why other customers chose you over your competitors? 

Also, think about what are the keywords that they may use to find your products.

• Are you using the right terms to describe your products and do your viewers have the same understanding of those terms?

If you are hiring a web designer, make sure you convey all of that information to him/her so that the designer can deliver a website that is an effective tool for your business and marketing campaign.

Everything is Essential

There are plenty more to take about when it comes to maximising your budget. For example, getting your website to establish trust, or avoiding red flags like having too many call-to-actions screaming out at the viewer.

A web designer is way more than a person who chooses colours and pictures for your website or adds a little artistic flair to your overall presentation. The need for a professional website design service does not simply apply when you need complex tools and functions that you can’t do with normal website builders.

Businesses hire experienced web designers because they are able to anticipate challenges faced by your customers and overcome possible stumbling blocks that are preventing your viewers from converting into customers. They can that by giving a good and logical structure to your website so that your site captures the story you are trying to tell. All these lower your bounce rate, enhances your website’s ranking, traffic and conversion.

If you are looking for high performing website done by a professional web designer, who can save you time and money, and reliable professional service from an experienced web design team, you can reach us here.